XHS Influencer Marketing
Xiaohongshu (小红书, XHS), internationally branded as RedNote, has become one of the fastest-growing platforms for reaching Malaysia's Chinese-speaking, beauty, lifestyle, and F&B audiences — but most brands don't know how to work it. We plan and manage XHS influencer and KOC campaigns that turn genuine recommendations into real bookings and sales.
What's Included
Every engagement is scoped to your business and goals — here's what a typical XHS influencer campaign covers:
- Influencer and KOC (Key Opinion Consumer) sourcing matched to your product category and budget
- Campaign briefs and content guidelines that keep posts authentic, not obviously scripted ads
- Negotiation and coordination with creators, from product seeding to paid collaborations
- Performance tracking on views, saves, comments, and traceable leads or bookings
- Integration with your other social and ad campaigns so XHS isn't running in isolation
Why XHS Matters for Malaysian Brands
XHS users treat the platform like a search engine for recommendations before they buy — especially in beauty, aesthetics, F&B, and lifestyle categories, where we already have deep experience through our case studies. A genuine creator post often earns more trust than a paid ad ever will.
Where It Feeds Into
KOC content and briefs draw from the same Content Plan we build for every other channel, and top-performing creator content can be repurposed into Meta Ads creative once it's proven to convert.
Ready to Tap Into XHS?
Book a free consultation and let's see if an XHS influencer campaign fits your brand and budget.
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